New Mission Statement
LEADING OUR COMMUNITY TO OUTSTANDING HEALTH
As Chief Physician Executive at New Hanover Regional Medical Center, I have worked with some talented, motivated people over the past year. All are united in the common goal of ensuring the people in our community are receiving the excellent healthcare they deserve.
Perhaps the most important task I was privileged to participate in was the creation of New Hanover Regional’s new statement of mission and values.
This year, New Hanover Regional Medical Center will celebrate 50 years of caring for the community. What started as a hospital fulfilling a noble, grand initiative to serve all patients in New Hanover County has grown into a healthcare system that an entire region depends on for its care.
We have embraced constant change throughout those 50 years, particularly in the past decade. Regardless of what happens with the Affordable Care Act, a transformation shaping the future of healthcare remains: instead of caring primarily for patients only when they seek treatment, providers are looking at how to positively influence their patients’ health over the course of their lives.
That means success does not hinge on how many procedures we perform or patients we see. Rather, success will be measured by how we keep our community healthy. Many of our NHRMC teams have earned recognition for excellence in medical care, and we are proud of that. In the future, our care will extend further beyond the walls of our hospitals. We want our patients to experience outstanding health. That can mean following up to make sure patients get needed prescriptions, have transportation to appointments, have homes repaired or equipped for their needs, or that we address any number of needs not directly related to hospital care.
Initiatives such as these are not new to NHRMC – we have always worked with our community partners on issues such as poverty, literacy, dependency and housing that can be barriers to health care. So we fully concur with the overall trend of shifting the focus of healthcare to keeping populations healthy rather than just treating the sick and injured. Addressing these issues and being accountable for the health of those we serve is a challenge we are eager to accept.
To reflect this commitment, we launched a project that redefined our statement of mission and values under the leadership of CEO John Gizdic. After some lively conversation and careful contemplation, our team chose: Leading Our Community to Outstanding Health. Our statement succinctly defines a purpose that we expect all members of our organization to know, to understand, and to live.
Each word of this statement has been carefully chosen:
Leading – We are contemplating our role of positively influencing the health of people we serve. This may take the forms of direct leadership, collaboration, or coalition building. But we also must help patients take responsibility for their own health. Our job as a healthcare leader is to motivate and create an environment that promotes health for our patients. Leadership also means developing a deep understanding of factors important to our independent partners as a consideration in every decision that drives us toward mission fulfillment.
Our – The people with whom we connect are all “our people.” They are the people we meet in the grocery stores, who coach our kids’ teams, the teachers, the ones who keep our cities and towns safe. They are also potentially any health or community organization that will work together with us. We take great pride in how our patients choose us for their care and actively seek collaboration with partners that share similar beliefs regarding what an honor it is to serve people.
Community – While it’s easy to mistake “community” as a geographic representation, community actually has a much broader meaning. Our community in this view may represent our fellow employees, a subset of a given population, provider or community groups, or even an online group. While we certainly exist in a particular geography, our ability to positively influence health extends beyond boundaries. As our success grows, so does our opportunity for new communities.
To – We are on a journey forward, to a future state that is different from where we are now.
Outstanding –Outstanding is simply the best that can be had, which may differ depending upon circumstance. This is what we want for our community, whether building the robust strength associated only with perfect health or seeking the solace needed by patient and family during a dignified end of life experience.
Health – Up to now our primary role in health has been disease management. We have been a repair shop for people with disease. Such a role is no longer adequate. We are now responsible for providing health opportunities to our community. Statistics show that 80% of health has nothing directly to do with medicine and that only 8% of a given population annually will admit to a hospital.
Once the mission was defined, our existing standards of performance – Compassion, Teamwork, Ownership, and Communication – became our formal values. These are at the core of everything we do.
NHRMC is far more than an excellent hospital. We are a health system, poised to make a difference in the lives of our community members. We are actively seeking community partnerships to share in this endeavor. While remaining true to our values, we are Leading Our Community to Outstanding Health!