Foundation adds special touch to patient care

January 29, 2007
Red Dress is more than just a fashion statement for the New Hanover Regional Medical Center Foundation. It’s a symbol of the organization’s desire to raise awareness about women and heart disease.

The Foundation is hosting the 2nd Annual Red Dress Luncheon and Fashion Show this Friday, Feb. 2, in the Nicklaus Clubhouse at the Country Club of Landfall. Proceeds from the event will help support education and awareness efforts about the leading cause of death for women.

Nearly 500,000 women die from cardiovascular diseases every year - more than the next seven causes of death combined. About one in two women will die of heart disease and stroke, compared to one in every 30 from breast cancer.

“Although one in five women in the United States have cardiovascular disease, more than half of those who died suddenly of coronary heart disease did not have previous symptoms," said Robin Harper, RN, 2007 Red Dress Luncheon Co-Chairperson. "It is our goal to generate education and awareness about this disease in hopes of preventing it.”

Funds from last year’s event helped pay for equipment and education to expand the medical center’s outreach services and perform heart disease tests in the local community.

The Foundation was formed in 1991 to address the increasing challenges faced by the medical community. The Red Dress event is just one of many the Foundation holds every year to support the medical center’s programs and services.

“We’re not funding the standard equipment of the hospital,” said Aline Lassiter, Executive Director and Vice President of Development for the Foundation. “We help dovetail in the extra pieces, which help provide the excellence in quality care at New Hanover Regional Medical Center.”
The Foundation Founders’ Gala on Jan. 13 raised more than $100,000. Proceeds from that black-tie event will help fund the purchase of a new infant security system in the new Women's and Children's Center.

The Foundation’s October Pink Ribbon event has raised more than $600,000 since 1998 for awareness and prevention of breast cancer. Funds have provided more than 3,000 “comfort bags” to help women as they traverse through their cancer journey from diagnosis to treatment. The event has also provided funding for uninsured women receiving mammography screenings through the Coastal Care Van.

This year marks the 15th year for the Foundation’s Coastal Classic Celebrity Golf Classic. The May event has raised more than $1.6 million to support patient care projects at NHRMC, including the Coastal Heart Center, the Neonatal Intensive Care Unit, and the Coastal Rehabilitation Hospital’s Easy Street.
“The things we are doing impact our family, friends, and neighbors,” said Janine Powell, Special Events Officer for the Foundation. “That’s why events like the Red Dress Luncheon and Fashion show are so popular. The funds stay local.”

For more information on how you can support the New Hanover Regional Medical Center Foundation, please call 910.815.5002 or visit